Pink isn't just for Champagne anymore...

So tell me, what is it with French and pink toilet paper? Is it cheaper to make? It is a statement? Is everyone colorblind? Seriously just what is with the pink toilet paper??? It is EVERYWHERE and it is cheaper than plain white toilet paper. Wherever I go, whether a fancy restaurant or McDonald's I'm finding pink toilet paper and let me tell you, I don't like nor want pink toilet paper or any other color. I've a sensitive derrière okay? No dyes or scents need to make contact with what is below, no thank you.

This is just one of the things that does puzzle me, and it would be nice if someone could explain to me WHY???